If you would have asked me the question: “Will you ever buy a piece from Guess by Marciano?” a year ago, I probably answered no, no and no! But that was before I saw these crazy good-looking creatures.
This is a good example of the way a brand can reinvent itself. With the Elin Kling collection and my new beautiful shoes they’re following the right path. Let’s hope that they have the ability to make everyone forget the horrible bling bling campaign they did with Paris Hilton (I’m not even mentioning the others). The make-over isn’t complete at all but it’s an interesting evolution to follow.
Visit the european website: http://marciano.guess.eu
Pictures taken by Alain Deloin
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